TV IS DEAD?

PROGRAMME 5: THE NEW RULES

This programme looks at the crisis facing the TV industry as it loses its most valuable audience to the internet. New players are taking on the role broadcasters used to play. How can broadcasters compete?

PROGRAMME AIMS

This programme explores the ways in which new players are challenging broadcasters and examines how they are responding. Students should understand:

• the ability of anyone to reach a global audience and the impact this has
• why and how user generated content (UGC) is flourishing
• the impact of increasing broadband speeds
• the growth of internet TV businesses and how this can be financed
• what aggregator sites are and how they work
• the concept of convergence and some of the implications this could have
• the concept of 'choice fatigue' and how broadcasters may combat this.