TRICKY BUSINESS 2
PROGRAMME 1: CYCLEPODS
LINKS
Clips
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The video clips may contain a few seconds of extra material at the beginning and end. We have therefore included opening and closing descriptions to help identify the intended scene.
Clip one: Good news, bad news 03:17 – 04:00
- Opens with the narrator saying, 'The good news is, in the last nine months, they've sold eight Cyclepods to big companies like Pepsi and Reebok.'
- Closes with the narrator saying, 'This means James and Natalie are digging deeper into their funds and now they're about to run out completely.'
Clip two: Selling yourself 07:01 – 07:37
- Opens with the narrator saying, 'James has a daunting task ahead but, in business, he needs to speculate to accumulate.'
- Closes with James saying, 'So I'll have to, er, maybe get the heavies in.'
Clip three: Business plans 07:46 – 08:55
- Opens with the narrator saying, 'Cyclepods can't do anything without an updated business plan.'
- Closes with the narrator saying, 'Whilst it's all fun and games, James needs to get his act together.'
Clip four: Presenting the business case 10:17 – 11:49
- Opens with James saying, 'Hi everyone. OK, I'm from Built from Scratch Designs Ltd, which is Cyclepods.'
- Closes with the narrator saying, 'If James wants that money he's going to have to get in there and start acting like a businessman, not a designer.'
Clip five: Manufacturing location 18:29 – 19:17
- Opens with the narrator saying, 'With confidence at an all time high, Natalie tackles their manufacturing problems head on.'
- Closes with the narrator saying, 'If he is happy with the set up, they're going to order in bulk, which will increase their profit margin from 26% to a fantastic 76%.'
Links
This web page contains links to other websites that are not under the control of and are not maintained by Channel 4 Television. Channel 4 Television is not responsible for the content of these sites and does not necessarily endorse the material on them.
www.cyclepods.co.uk
This website has more information on Cyclepods.
www.channel4.com/money/
being_in_business/index.html
This website has information and advice on a range of financial issues, with a dedicated section for those interested in starting their own business.
www.shell-livewire.org
This website has information about the national Young Entrepreneur of the Year awards and advice for 16- to 30-year-olds wishing to start and develop their own business.
www.bplans.org.uk
This website has 60 sample business plans covering a range of business activities.
