TEEN TYCOONS

PROGRAMME 2: PENDRAGON

PROGRAMME OUTLINE

00.00 – 03.29

Introduces the tycoons and the business they'll be helping.

03.30 – 06.37

Sarah and Michael meet Nick Barrett of Pendragon. They establish the reasons for Nick's business failure and suggest ideas for taking it forward. Michael proposes a 'rock school' but Nick is not keen.

06.38 – 09.16

Sarah looks at the band's merchandise. Some T-shirts are not selling and Sarah suggests redesigning them as fashion items. The tycoons devise a two-week agenda – generate media interest, develop merchandise, and reach a younger audience.

09.17 – 13.26

Nick does an interview on local radio to promote the rock school, and 27 young musicians audition. Nick and the band choose five to put on a gig.

13.27 – 15.57

At rehearsals Nick enjoys his teaching role. He could earn £650 for this week's work and market research to compare local rock schools with Pendragon's shows that people would happily pay Nick.

15.58 – 20.19

Adam sets about publicising the gig. Nick meets a designer and a buyer to talk about making the T-shirts appeal to a wider market.

20.20 – 23.46

The day of the gig has arrived but Nick leaves the merchandise at home! However, the tycoons have successfully promoted the band and Pendragon now have the tools to make money.