TEEN TYCOONS

PROGRAMME 1: CLAWS & PAWS

PROGRAMME OUTLINE

00.00 – 03.11

Introduces the tycoons and the business they're taking on for their first two-week task.

03.12 – 07.31

Adam and Michael meet Sharon, the dog groomer, and explore her business problems while she works with a client. They come up with a two-week agenda for improving her work practices and expanding her business.

07.53 – 13.59

Sharon has help with recruiting someone to work with her, practising interview techniques that she later uses on trainees at a dog-grooming school. Michael starts to rebrand Claws & Paws with a new corporate image. The team regroups for feedback, and rebranding is completed.

14.00 – 16.01

Michael asks Sarah to sort out some signs for Sharon's car, while Sharon gives a trainee groomer a successful trial. Recruitment is underway.

16.02 – 19.39

Michael and Sharon plan the relaunch party guest-list and budget. Sarah works with the signwriter. Adam tackles Sharon's pricing rates through market research at other grooming parlours. All are more expensive and less convenient. Charging by the half-hour will increase Sharon's income.

19.40 – 22.47

The relaunch party is a success. Rebranding is complete, with car signs, T-shirts and rate cards. Clients are happy with the new rates and the two-week agenda is completed.