The Big Squeeze
Programme one
In the summer of 2005 one of Britain's most iconic brands was overhauled. This is the inside story of how Marmite developed its first new product for over a century, modernising the factory and bringing production into the 21st century. For two men in particular it's the biggest challenge of their working lives – a challenge neither can afford to fail.
Programme two
When Marmite decided to develop a new squeezy bottle, the team in charge of the project had no idea how tricky it would be. From prototype to final design, this is the story of how they cracked the problems and created a brand new product they hope will revitalise the business.
Programme three
Marmite now comes in a new squeezy bottle but will loyal fans stay with it? This film reveals the trials and tribulations of creating the advertising campaign that will launch the product to the British public. With access to creative brainstorms and the mysterious world of consumer testing, this story follows the evolution of a new campaign from first draft to final script.
