ROSIE ARNOLD
Though Rosie was born in Scotland, she grew up in Dorset, England. From a very early age, she was interested in visual things and was considered by many to be very creative. She studied fine arts in her 6th form, and later attended Central St. Martins in London to study graphic design.
First career decision
While attending Central St. Martins, Rosie was unsure of what to do as a career. She decided to take a work experience placement over the Christmas holidays with a young advertising agency called BBH. She has been with them ever since, for more than 20 years after starting out as one of the first female creatives in the industry.
The turning point
Making her first advert for Pretty Polly stockings, Rosie incorporated personal experience into the narrative. It was a success. She enjoys coming up with ideas and seeing them become adverts.
Conflict: The major and the minor
Advertising is an industry which is constantly changing and is in constant need of new ideas and images. Because of this, Rosie lives a very high-pressure existence, though a highly paid one. She is on a constant search for inspiration but at the end of the day, she accepts that the client has the final word. Most of her ideas go out the window and every day the battle for the next idea begins. She also understands you need to fight for your ideas and a bit of autonomy.
Resolution
Rosie was recently brought onto the board of directors for BBH as a managing director. As a creative director she is responsible for 10 creative teams working under her. Though the pressure is still on Rosie, she now works a 4 day week.
Background information
Some figures from the film- Handles 10 creative teams at BBH advertising firm
- BBH helped increase sales of Levis jeans by 800%
- £15 billion a year is spent on advertising
Though Rosie was born in Scotland, she grew up in Dorset, England. From a very early age, she was interested in visual things and was considered by many to be very creative. She studied fine arts in her 6th form, and later attended Central St. Martins in London to study graphic design.
First career decision
While attending Central St. Martins, Rosie was unsure of what to do as a career. She decided to take a work experience placement over the Christmas holidays with a young advertising agency called BBH. She has been with them ever since, for more than 20 years after starting out as one of the first female creatives in the industry.
The turning point
Making her first advert for Pretty Polly stockings, Rosie incorporated personal experience into the narrative. It was a success. She enjoys coming up with ideas and seeing them become adverts.
Conflict: The major and the minor
Advertising is an industry which is constantly changing and is in constant need of new ideas and images. Because of this, Rosie lives a very high-pressure existence, though a highly paid one. She is on a constant search for inspiration but at the end of the day, she accepts that the client has the final word. Most of her ideas go out the window and every day the battle for the next idea begins. She also understands you need to fight for your ideas and a bit of autonomy.
Resolution
Rosie was recently brought onto the board of directors for BBH as a managing director. As a creative director she is responsible for 10 creative teams working under her. Though the pressure is still on Rosie, she now works a 4 day week.
