BATTLEFRONT

PROGRAMME 3: AIMEE NATHAN – REDUCING WASTE

'Re-use Your Coffee Cup' is 17-year-old Aimee Nathan's campaign to put an end to the thousands of disposable coffee cups being given out in coffee shops every day. She wants us to take our own coffee cup to Costa and Starbucks every time we go for a takeaway. Passionate about the environment and a keen recycler at home, Aimee's argument is not that we should use recyclable materials but that we should avoid creating this waste in the first place. With some top advice and celebrity support, Aimee hits the streets.

PROGRAMME AIMS

• To encourage people to create less waste as well as recycle as much as possible
• To offer a simple and everyday solution to avoiding waste
• To explore the connection between coffee cup waste and climate change
• To illustrate how media involvement is crucial to a successful campaign
• To promote discussion of what makes a good campaign.