These activities support a variety of individual, paired and group work and can be chosen and adapted to suit the needs of the students involved.
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Look at the criteria for the judges of the prestigious BTAA awards for the best TV commercial of the year:
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Which of these adverts do you think would have the most success and why? What do you think of the characters they used?
Look again at this clip:
The Sony Bravia 'paint' advert
Clip:
02:02 – 03:38
Would you have given the top award to this ad? Were you surprised that it was made 'for real' and not using CGI?
Have another look at the judges' criteria above and discuss if this ad ticks all of those boxes.
Think of an advert you have seen in this programme. Did it change your opinion of the product? What are the key points you took out of the advert?
What do you think are the secrets of successful advertising? Listen again to the end of the programme to find out if you missed anything.
Read this article about Britain's most irritating ads:
http://news.bbc.co.uk/1/hi/magazine/6222393.stm
What do you think future advertisers could learn from it?
Produce your own advert using all that you have learnt in this series. Maybe you will use the product you were writing a pitch for in Programme 2.
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Index of Notes to support Channel 4 Learning programmes.
Full listings of Channel 4 Learning programmes for the week ahead.
