ADVERTISING UNCUT

PROGRAMME 4: MAKING THE AD

This programme focuses on the actual making of an ad – from assembling the crew, through the collaborative process of shooting it, to the final ad being broadcast on television. We are given the opportunity to compare adverts made with CGI to those using actors or live effects. Throughout, we hear the opinions of the professionals as well as the young viewers.

PROGRAMME AIMS

This programme aims to show the making of an ad, including:

• behind the scenes of a shoot
• the attention to detail
• how computers have revolutionised the advertising industry.