ADVERTISING UNCUT

PROGRAMME 3: THE CAMPAIGN

ACTIVITIES

Guidance

These activities support a variety of individual, paired and group work and can be chosen and adapted to suit the needs of the students involved.

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Before viewing

List all the places you see advertising in your local area and home.

Can you think of an advertising campaign you have seen recently? What was memorable about it?

Programme-related activities

To view 4Learning video clips you will need Windows Media Player for PC or Mac, which is free to download from Microsoft:
www.microsoft.com/windows/windowsmedia/
player/download/download.aspx

What do you think of the techniques used in the Nissan advertising campaign (03:58 – 05:24)?

Look again at this clip:

Viral factory's Samsung phone advert
Clip: 20:47 – 22:26

• In (narrator): 'One of Viral Factory's recent clients was Samsung mobile.'
• Out (ad creator): 'With a viral, generally, if you do that, you'll just kill it.'

Do you think this advert achieves its brief? What do you think of the style, the music, the characters? Contrast it with one of the expensive, labour-intensive ads you have seen in this programme. Which do you prefer?

After viewing

Discuss what you think of the following:

• Product placement (for example, Shock Wave and NME)
• Word-of-mouth campaigns
• Student brand managers
• Buzz marketing
• Viral marketing.

Which campaign technique do you prefer? Which elements would you use in advertising the product you pitched for in Programme 2?