ADVERTISING UNCUT

PROGRAMME 2: WHERE DO IDEAS COME FROM?

This programme focuses on the ideas behind the advert, showing how different advertising companies get their inspiration. We see the planning that goes into pitching to the company that is commissioning the advert, and then the final polished pitch, which is the result of many weeks of hard work.

PROGRAMME AIMS

This programme aims to highlight:

• how companies work with the advertising industry
• brainstorming ideas to fit a brief
• the pitch
• the use of shock tactics and celebrities in adverts.