Channel 4 Learning


Learning Programme Notes - Media Studies

ADVERTISING UNCUT

Advertising Uncut identity

Advertising Uncut is a series of five programmes for 14-19 year olds focusing mainly on TV advertising. Throughout the series, we are taken through the different stages involved in making an advert, and we also find out about new forms of advertising. We are shown current advertising campaigns as well as old ones, and have the opportunity to analyse adverts made with computer-generated imagery as well as some with actors playing in a mini-soap. There are interviews with some of the biggest names in advertising, as well as with the young people the adverts are aimed at.

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