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Here’s how to use
your local media to get results:
Your story must always have an
‘angle’.
That’s media speak for the reason why it is particularly
interesting. Local papers would be keen to write about something
that is affecting local people.
Report the good news, instead of the bad.
For example, "A third of all locals would rather cycle or walk than
go by car" sounds more positive than saying, "Most people are car
potatoes!" Always give credit where it’s due.
Organise a stunt.
Anything that would make an interesting photo or radio story. You
could dress up as threatened animals, cycle in gas masks, act out a
short play, or take excess packaging back to its manufacturers.
There are more ideas in this book.
Involve your MP.
Present your survey results, petition or pledges to your local MP
in person – send local newspapers a ‘press
release’ and invite them to photograph the occasion. If your
MP supports your views, they may be happy to pose with
you.
This idea was taken from a Friends of the Earth
book called 'Causing A Stink - The Eco Warrior's Handbook'
by Caroline Clayton, published by Bloomsbury Publishing
Plc.
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