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Five Crucial Campaign Tips
  1. Plan your campaign well. Before you start campaigning write down exactly what you hope to achieve - and why.

  2. If your goal is a very big one, break it down into bits that are easier to achieve. For example, rather than aiming to make your school the greenest in the world, go for a few modest improvements, such as energy saving measures, getting recycling bins around the school or proper crockery in the canteen. That way you can celebrate sooner.

  3. List the people or organisations whose ways you want to change.

  4. Get your facts right.

  5. Find out what other people think. Collect statements from people who agree with the aims of your campaign and then compile your ‘results’ in a ‘press release’.


If you, or one of your group, has a camcorder you can make a video to show at assemblies, youth group meetings, council meetings, and to send to your local MP. It could include a range of people giving their opinions - approach your friends, a council officer or MP, local businesses - everyone has got something interesting to say.

Get someone famous on your side and you’ll almost certainly attract interest from your local papers. They’ll probably print a photo of a celebrity signing your petition, particularly if you can give them a quote from the ‘star’ which explains your campaign.

This idea was taken from a Friends of the Earth book called 'Causing A Stink - The Eco Warrior's Handbook' by Caroline Clayton, published by Bloomsbury Publishing Plc.