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Quit
Programme 4
A Breath of Fresh Air 
Background Information:
Recruiting the next generation of smokers
With millions of their customers either dying from tobacco-related illnesses or quitting each year it is critical for the tobacco industry to keep recruiting new smokers. Since the majority of smokers begin before the age of 18, the industry must reach young people with its advertising if it hopes to create a new generation of addicted smokers.
The industry response to advertising bans
As more and more countries impose total or partial bans on tobacco advertising, the industry has proved particularly adept at creating new ways to publicise their brands, especially with young people. Unless specifically banned in individual countries, tobacco companies promote cigarettes through every conceivable medium including television, cinema, billboards, magazines and newspapers and the internet. The companies also have a whole host of indirect advertising methods they use including sponsoring sporting events and teams, promoting rock concerts and discos, placing brand logos on T-shirts, sponsoring adventure contests and giving away free cigarettes and brand merchandise in areas where young people gather such as rock concerts, discos and shopping malls.
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