Activities:

1. Working in pairs one person take on the role of a cocoa farmer in either Ghana or Cote D'Ivoire and the other a member of one of the major chocolate making companies (Nestlé; Cadbury or Mars). Watch the video on Consumer Power: Chocolate and note particularly the sections that deal with Fair Trading Policies. For the person whose role you are taking make a list of the benefits and disadvantages of developing a Fair Trading Policy (consider price; competition; jobs; standards of living; markets).
2. a) Describe how Nestlé's or Day's Chocolate's ethical behaviour helps cocoa farmers in Ghana or Cote d'Ivoire.
   b) Working in small groups, try to find information on other businesses that operate in an ethical way. Aim for at least two businesses from each group member.
3. a) Watch the video on Consumer Power: Chocolate and note particularly the section where Nestlé's marketing department explain the decision-making considerations behind the advertising strategies for each product.
   b) Describe the different market segments at which each product is targeted and explain the strategies that Nestlé use
   c) Evaluate the effectiveness of Nestlé's marketing strategies.