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Q. Can I have information on emotive language?

Here's some information on emotive language. This kind of language is used to evoke an emotional response in the reader. It's mainly used in advertisements but also in newspaper articles. For example in an advertisement for a new yogurt the flavour could be described as 'mouth watering' this makes the reader think of the last time his mouth watered, and hopefully, from the advertiser's point of view, go on to buy the product. The advertiser could have used the word 'pleasant' instead of 'mouth watering' but it wouldn't have the same effect. 'Pleasant' is more neutral language than emotive. Similarly, in a newspaper article the writer could describe people who vandalized a bus shelter as 'thoughtless idiots' which is an example of emotive language. He could have used the phrase 'unthinking people' but this has a far less powerful effect on the reader because it is not emotive language. Hope you get the idea.

Submitted by: martin cosford, (Age 14)

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